POLAR CULTURE
BRANDING/MERCH DESIGN
![](https://freight.cargo.site/t/original/i/26cbde1d63ba8173a2406b6f8d76d5d0c9635cd62e98a16fac6e65e8da840b97/MOCK.gif)
Solely developed the visual identity and branding for DJ
Marshmello's production label, Polar Culture. Designed streetwear brand merch
using a futuristic, new age design style to lean into the plot twist narrative
of an electronic producer creating a hip-hop production label.
![](https://freight.cargo.site/t/original/i/2e93948cbcb3f37beca1228abd97027d11e203e87ef8772252b787a395413e79/PC_DESIGN_2_MOCK-copy.png)
![](https://freight.cargo.site/t/original/i/d68a0e027e876c30142eb8134b07e672ab056bebb306b498a590bd178b751274/POSTER_SMALL.png)